Marketing Research: An Applied Approach, 3rd Edition
E-Book Overview
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
E-Book Information
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Year: 2,008
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Edition: 3rd
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City: Harlow
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Pages: 865
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Pages In File: 865
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Language: English
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Topic: 5
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Issue: 2011 12 30
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Identifier: 0273706896,978-0-273-70689-2,9781408212202,140821220X
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Org File Size: 37,763,084
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Extension: pdf
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Tags:
Маркетинг, реклама, PR
Маркетинговые исследования