E-Book Overview
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
E-Book Content
Successful Marketing Strategy for High-Tech Firms Third Edition
For a listing of recent titles in the Artech House Technology Management and Professional Development Library, turn to the back of this book.
Successful Marketing Strategy for High-Tech Firms Third Edition Eric Viardot
Artech House Boston • London www.artechhouse.com
Library of Congress Cataloging-in-Publication Data A catalog record for this book is available from the U.S. Library of Congress.
British Library Cataloguing in Publication Data A catalog record for this book is available from the British Library. Viardot, Eric Successful marketing stratagy for high-tech firms.—3rd ed. —(Artech House technology management library) 1. High technology—Marketing 2. Technological innovations—Marketing I. Title 620.00688 ISBN 1580537006 Cover design by Gary Ragaglia
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