Marketing Research: An Applied Approach, 3rd Edition

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E-Book Overview

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

E-Book Information

  • Year: 2,008

  • Edition: 3rd

  • City: Harlow

  • Pages: 865

  • Pages In File: 865

  • Language: English

  • Topic: 5

  • Issue: 2011 12 30

  • Identifier: 0273706896,978-0-273-70689-2,9781408212202,140821220X

  • Org File Size: 37,763,084

  • Extension: pdf

  • Tags: Маркетинг, реклама, PR Маркетинговые исследования

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