E-Book Overview
The rate at which companies are deploying wireless and mobile technology is astounding. But as the dot-com crash demonstrated, implementing solutions without clearly defined business requirements can lead to skyrocketing budgets and possible failure. As a business leader, it is critical that you understand the reasons for investing in this technology. Why should you develop a mobile technology strategy? What are the business requirements that drive potential mobility solutions? How will those solutions impact your internal and external constituencies? What are the strategic, qualitative, and quantitative value propositions that mobile technology can offer you? This innovative book provides you with the insight to answer these key questions and successfully integrate mobile technologies into your business.
E-Book Content
Enterprise Guide to Gaining Business Value from Mobile Technologies
Enterprise Guide to Gaining Business Value from Mobile Technologies Adam Kornak Jorn Teutloff Michael Welin-Berger
Enterprise Guide to Gaining Business Value from Mobile Technologies Published by: Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com/compbooks Published simultaneously in Canada Copyright 2004 by Cap Gemini Ernst & Young U.S. LLC. All rights reserved. No part of this publication may be reproduced, stored in a retrieval sys tem, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clear ance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8700, or on the Web at www.copyright.com. You can contact the Publisher directly f