E-Book Overview
Improving Collaboration between people and between organizations is no longer optional if you want to survive in today s hyper connected business world. Speed of change, unpredictability and the increasingly social nature of the marketplace make collaboration instrumental to your company s ability to differentiate. New ways of collaboration are starting to take place within your company, across value chains and in the individual social domain of your employees. At the same time, new architecture and delivery models are bringing many new collaborative tools within reach of every person in your organization, with or without your knowledge or control. The use of personal email is one example we have learned to address, but how do you respond to personal workspaces, document sharing or instant messaging? Or even better: how does your business benefit from them? On the technology side, a volatile mix of acronyms like SOA Service Oriented Architecture, SaaS Software as a Service and Web2.0 is brewing that is drastically changing our view on the role and value of Information Technology. If left to chance there is little hope for success: you need a strategy. The new business world that is starting to show all around us is driven by autonomous, bottom up organizations where innovation and collaboration are part of the culture. In Value Chain 2.0, it is about quickly establishing combinations that offer value to the marketplace. It is about crossing boundaries and taking the full benefits from Cloud Computing and anything available As A Service, from platform to complete business solution.
E-Book Content
Collaboration in the Cloud How Cross-Boundary Collaboration Is Transforming Business Erik van Ommeren • Sogeti Sander Duivestein • Sogeti John deVadoss • Microsoft Clemens Reijnen • Sogeti Erik Gunvaldson • Microsoft 2009 Microsoft and Sogeti This work is licensed under the Attribution-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/ by-nd/3.0/us/legalcode or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. You are free: to Share – to copy, distribute, display, and perform the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). No Derivative Works. You may not alter, transform, or build upon this work. The authors, editors and publisher have taken care in the preparation of this book, but make no express or implied warranty of any kind and assume no responsibility for errors or omissions. No liability is assumed for incidental or consequential damage in connection with or arising out of the use of the information or programs contained herein. The following terms are trademarks or registered trademarks of Microsoft Corporation, in the United States or in other countries: Microsoft, SharePoint, MSN, MSDN, Azure. The opinions expressed herein are collectively those of the authors and do not reflect any official position of the sponsoring companies. 2009 production editing design cover photo printing binding ISBN Microsoft and Sogeti LINE UP boek en media bv, Groningen, the Netherlands Susan MacFarlane Jan Faber www.ecardfriends.com Bariet, Ruinen, the Netherlands Abbringh, Groningen, the Netherlands 978 90 75414 24 0 Contents The New World of Business—Collaborative Innovation A Pragmatic Revolution Reading Guide and Acknowledgements Prelude: Business Reality 1 Clouds and Collaboration 1.1 Introduction 1.2 Defining the Cloud 1.3 Organization is Collaboration 1.4 The Cost of Crossing Boundaries 1.5 Conclusion V VII IX 1 9 9 9 18 26 30 Case Stimmt AG