Commentary: “A very timely and practical book on accelerating growth through innovative thinking, and not just through innovation! As usual, George Day is masterful in articulating 14 different paths for organic growth through value creation and value capturing capabilities. They range from overcoming barriers to consumption, satisfying unmet needs to changing the business model of how you make money.” —Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University