E-Book Overview
The first book to cover the Ektron content management system (CMS)Ektron CMS400.NET provides a complete platform that features all the functionality needed to create, deploy, and manage your Web site. The power is in your hands when you use the built-in server controls to deploy a site or customize the deployment with the API. Authored by a trio of Ektron insiders, this book escorts you through the detailed steps of building a prototype company site. Upon completion, you will have a complete and functional coded Web site that you can use as a template for future projects.Introduces the Ektron CMS400.NET as well as the Ektron architecture and includes an in-depth explanation of the Ektron frameworkAssumes no prior knowledge of the Ektron platformShows you how to install the CMS, software dependencies, and samples sitesExplains how to implement a social network and construct a storefrontEktron Users Guide provides you with everything you need to know about the exciting possibilities of working with this popular and powerful platform.
E-Book Content
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EKTRON DEVELOPER’S GUIDE INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii
PART I
GETTING STARTED
CHAPTER 1
Introducing Ektron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
CHAPTER 2
The Ektron Web Project Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
CHAPTER 3
The Implementation Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
CHAPTER 4
Configuring Your Development Environment . . . . . . . . . . . . . . . . . . . . . . 45
PART II
BUILDING THE TECHPOINT SITE
CHAPTER 5
Understanding Content Management Fundamentals . . . . . . . . . . . . . . . 53
CHAPTER 6
Configuring Commonly Used Components . . . . . . . . . . . . . . . . . . . . . . 107
CHAPTER 7
The Homepage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147
CHAPTER 8
Reaching Prospects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225
CHAPTER 9
Generating Leads Through Campaign Optimization . . . . . . . . . . . . . . . 265
CHAPTER 10
Supporting Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
CHAPTER 11
Implementing the OnTrek Social Network. . . . . . . . . . . . . . . . . . . . . . . . 389
CHAPTER 12
Creating the Catalog of Products for the eCommerce Storefront . . . 441
CHAPTER 13
Constructing the Online Storefront with eCommerce . . . . . . . . . . . . . . 491
PART III
DEPLOYING THE TECHPOINT SITE
CHAPTER 14
Deploying Your Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 547
CHAPTER 15
Maintaining Your Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 571
CHAPTER 16
Next Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 587
PART IV APPENDIXES APPENDIX A
CMS Extensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 599
APPENDIX B
Framework API . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 605
APPENDIX C
Performance Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611
GLOSSARY . . . . . . .