E-Book Overview
The first book to cover the Ektron content management system (CMS)Ektron CMS400.NET provides a complete platform that features all the functionality needed to create, deploy, and manage your Web site. The power is in your hands when you use the built-in server controls to deploy a site or customize the deployment with the API. Authored by a trio of Ektron insiders, this book escorts you through the detailed steps of building a prototype company site. Upon completion, you will have a complete and functional coded Web site that you can use as a template for future projects.Introduces the Ektron CMS400.NET as well as the Ektron architecture and includes an in-depth explanation of the Ektron frameworkAssumes no prior knowledge of the Ektron platformShows you how to install the CMS, software dependencies, and samples sitesExplains how to implement a social network and construct a storefrontEktron Users Guide provides you with everything you need to know about the exciting possibilities of working with this popular and powerful platform.
E-Book Content
ffirs.indd ii 12/21/2010 10:44:59 AM EKTRON DEVELOPER’S GUIDE INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii PART I GETTING STARTED CHAPTER 1 Introducing Ektron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 CHAPTER 2 The Ektron Web Project Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 CHAPTER 3 The Implementation Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 CHAPTER 4 Configuring Your Development Environment . . . . . . . . . . . . . . . . . . . . . . 45 PART II BUILDING THE TECHPOINT SITE CHAPTER 5 Understanding Content Management Fundamentals . . . . . . . . . . . . . . . 53 CHAPTER 6 Configuring Commonly Used Components . . . . . . . . . . . . . . . . . . . . . . 107 CHAPTER 7 The Homepage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147 CHAPTER 8 Reaching Prospects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225 CHAPTER 9 Generating Leads Through Campaign Optimization . . . . . . . . . . . . . . . 265 CHAPTER 10 Supporting Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333 CHAPTER 11 Implementing the OnTrek Social Network. . . . . . . . . . . . . . . . . . . . . . . . 389 CHAPTER 12 Creating the Catalog of Products for the eCommerce Storefront . . . 441 CHAPTER 13 Constructing the Online Storefront with eCommerce . . . . . . . . . . . . . . 491 PART III DEPLOYING THE TECHPOINT SITE CHAPTER 14 Deploying Your Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 547 CHAPTER 15 Maintaining Your Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 571 CHAPTER 16 Next Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 587 PART IV APPENDIXES APPENDIX A CMS Extensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 599 APPENDIX B Framework API . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 605 APPENDIX C Performance Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611 GLOSSARY . . . . . . .