Business Relationships With East Asia: The European Experience (routledge Advances In Asiapacific Business, Vol 4)

Business Relationships with East Asia This collection of articles analyses the business environment in East Asia with reference to trade and FDI flows within the region and between East Asia and Europe. Focusing on the two-way flow of management ideas, investment and technology, this study highlights the way in which both sides can benefit. Neither Europe nor East Asia behaves as a homogenous entity but, within each, important cultural and economic differences affect the success and failure of business ventures. Jim Slater is Director of the Graduate Centre for Business Administration, The Birmingham Business School, University of Birmingham. Roger Strange is Head of Management Centre, King’s College London. Routledge Advances in Asia-Pacific Business 1. Employment Relations in the Growing Asian Economies Edited by Anil Verma, Thomas A.Kochan and Russell D.Lansbury 2. The Dynamics of Japanese Organizations Edited by Frank-Jürgen Richter 3. Business Networks in Japan Supplier-Customer Interaction in Product Development Jens Laage-Hellman 4. Business Relationships with East Asia The European Experience Edited by Jim Slater and Roger Strange Business Relationships with East Asia The European Experience Edited by Jim Slater and Roger Strange London and New York First published 1997 by Routledge 11 New Fetter Lane, London EC4P 4EE This edition published in the Taylor & Francis e-Library, 2002. Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 © 1997 Jim Slater and Roger Strange All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalogue record for this book has been requested ISBN 0-415-13705-5 (Print Edition) ISBN 0-203-03997-1 Master e-book ISBN ISBN 0-203-20185-X (Glassbook Format) Contents List of figures List of tables Notes on contributors 1 Introduction Jim Slater vii ix xii 1 2 Europe and the Orient Express—the impact of East Asian trade on European economies 12 Robert Hine and Peter Wright 3 Korean investment in Europe: motives and choices Sang-Kun Nam and Jim Slater 4 The application of international strategic alliances to enhance competitive advantage: the experience of leading Taiwanese firms Jocelyn Chen 38 49 5 Italian firms in ASEAN countries: direct investment and non-equity linkages between Asian and Italian firms Corrado Molteni 65 6 Is Europe missing the Asia boat? An overview of EU-Asia Pacific relations Gordon Robinson 73 7 Globalization of European enterprises: the case of East Asia Wolfgang Klenner 8 Opportunities for trade and investment in South Korea Sang-Kun Nam 9 Levels of culture and Hong Kong organizations Sid Lowe 85 92 110 vi Contents 10 Japanese product transplants in Asia and consumer choice 126 Yong Gu Suh 11 The internationalization process and control style of MNCs: the case of Korean electronics companies 136 Yeon Hak Kim and Nigel Campbell 12 The recent changes in PRC’s economic development strategy and the