E-Book Overview
This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second edition to 22 chapters from the original 16. All the chapters from the previous edition are included here, extensively revised and updated. Newly added chapters reflect areas of current or renewed interests in media effects study: media consumption and its underlying reception processes; intermedia processes; educational and prosocial effects; individual differences in media effects; new effects on issue perception; and third person effects. With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
E-Book Content
Media Effects Advances in Theory and Research
LEA’S COMMUNICATION SERIES Jennings Bryant/Dolf Zillmann, General Editors Selected titles in Communication Theory and Methodology subseries (Jennings Bryant, series advisor) include: Berger • Planning Strategic Interaction: Attaining Goals Through Communicative Action Dennis/Wartella • American Communication Research: The Remembered History Ellis • Crafting Society: Ethnicity, Class, and Communication Theory Greene • Message Production: Advances in Communication Theory Heath/Bryant • Human Communication Theory and Research: Concepts, Contexts, and Challenges, Second Edition Olson • Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency Perry • American Pragmatism and Communication Research Riffe/Lacy/Fico • Analyzing Media Messages: Using Quantitative Content Analysis in Research Salwen/Stacks • An Integrated Approach to Communication Theory and Research For a complete list of titles in LEA’s Communication Series, please contact Lawrence Erlbaum Associates, Publishers, at www.erlbaum.com.
Media Effects Advances in Theory and Research Second Edition
Edited by
Jennings Bryant Dolf Zillmann University of Alabama
2002
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS Mahwah, New Jersey London
Acquisitions Editor: Editorial Assistant: Cover Design: Textbook Production Manager: Full Service & Composition: Text and Cover Printer:
Linda Bathgate Karin Bates Kathryn Houghtaling Lacey Paul Smolenski Black Dot Group/An AGT Company Hamilton Printing Company
This edition published in the Taylor & Francis e-Library, 2008. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” Copyright © 2002 by Lawrence Erlbaum Associates, Inc. All rights reserved. No part of the book may be reproduced in any form, by photostat, microform, retrieval system, or any other means, without the prior written permission of the publisher. Lawrence Erlbaum Associates, Inc., Publishers 10 Industrial Avenue Mahwah, New Jersey 07430 Library of Congress Cataloging-in-Publication Data Media effects : advances in theory and research / Jennings Bryant & Dolf Zillmann, editors—2nd ed. p. cm. — (LEA’s communication series) Includes bibliographical references and index. ISBN 0-8058-3863-5 (case : alk. paper) — ISBN 0-8058-3864-3 (pbk.: alk. paper) 1. Mass media—United States—Psychological aspects. 2. Mass media—Social aspects—United States. 3. Mass media—Political aspects—United States. 4. Mass media—United States—Influence. I. Bryant,