Advances In Electronic Marketing

Download

E-Book Overview

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

E-Book Content

TLFeBOOK Advances in Electronic Marketing Irvine Clarke III James Madison University, USA Theresa B. Flaherty James Madison University, USA IDEA GROUP PUBLISHING Hershey • London • Melbourne • Singapore TEAM LinG - Live, Informative, Non-cost and Genuine ! Acquisitions Editor: Development Editor: Senior Managing Editor: Managing Editor: Copy Editor: Typesetter: Cover Design: Printed at: Renée Davies Kristin Roth Amanda Appicello Jennifer Neidig April Schmidt Marko Primorac Lisa Tosheff Integrated Book Technology Published in the United States of America by Idea Group Publishing (an imprint of Idea Group Inc.) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.idea-group.com and in the United Kingdom by Idea Group Publishing (an imprint of Idea Group Inc.) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 3313 Web si
You might also like

Managing The It Services Process
Authors: Noel Bruton    166    0

Engaged Knowledge Management: Engagement With New Realities
Authors: Kevin C. Desouza , Yukika Awazu    161    0

Fibonacci Forecast Examples
Authors: Emmett T.J.    156    0

Project Planning And Control
Authors: Albert Lester Qualifications: CEng FICE FIMech.E FIStruct.E FAPM    135    0

Preparing For The Project Management Professional
Authors: Michael W. Newell PMP ENP    154    0

E-human Resources Management: Managing Knowledge People
Authors: Teresa Torres-Coronas , Mario Arias-Oliva    175    0

People-focused Knowledge Management: How Effective Decision Making Leads To Corporate Success
Authors: Karl Wiig    160    0

методика освоенного объема в оперативном управлении проектами
Authors: Колосова Е.В. , Новиков Д.А. , Цветков А.В.    250    0

Excel для бухгалтера в примерах
Authors: Коцюбинский А. О. , Грошев С. В.    284    0

модели и методы мотивационного управления в сельскохозяйственных производственных корпорациях
Authors: Куропаткин М.А.    249    0