TLFeBOOK Advances in Electronic Marketing Irvine Clarke III James Madison University, USA Theresa B. Flaherty James Madison University, USA IDEA GROUP PUBLISHING Hershey • London • Melbourne • Singapore TEAM LinG - Live, Informative, Non-cost and Genuine ! Acquisitions Editor: Development Editor: Senior Managing Editor: Managing Editor: Copy Editor: Typesetter: Cover Design: Printed at: Renée Davies Kristin Roth Amanda Appicello Jennifer Neidig April Schmidt Marko Primorac Lisa Tosheff Integrated Book Technology Published in the United States of America by Idea Group Publishing (an imprint of Idea Group Inc.) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail:
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