Advances In Electronic Marketing

Preparing link to download Please wait... Download

E-Book Overview

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

E-Book Content

TLFeBOOK Advances in Electronic Marketing Irvine Clarke III James Madison University, USA Theresa B. Flaherty James Madison University, USA IDEA GROUP PUBLISHING Hershey • London • Melbourne • Singapore TEAM LinG - Live, Informative, Non-cost and Genuine ! Acquisitions Editor: Development Editor: Senior Managing Editor: Managing Editor: Copy Editor: Typesetter: Cover Design: Printed at: Renée Davies Kristin Roth Amanda Appicello Jennifer Neidig April Schmidt Marko Primorac Lisa Tosheff Integrated Book Technology Published in the United States of America by Idea Group Publishing (an imprint of Idea Group Inc.) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.idea-group.com and in the United Kingdom by Idea Group Publishing (an imprint of Idea Group Inc.) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 3313 Web si
You might also like

Managing Customers Profitably 37    0

Financial Turnarounds: Preserving Enterprise Value 37    0

хеджирование: концепция, стратегия и практика 43    0

менеджмент якості. навчальний посібник 190    0

управление персоналом: учебно-методический комплекс. 185    0

The Online Advertising Playbook: Proven Strategies And Tested Tactics From The Advertising Research Foundation 32    0

Obesity: Preventing And Managing The Global Epidemic (who Technical Report S.) 83    0

Who Wins In A Digital World?: Strategies To Make Your Organization Fit For The Future 130    0

How To Write The Perfect Personal Statement: Write Powerful Essays For Law, Business, Medical, Or Graduate School Application [EPUB] 95    0

управління проектами 225    0