E-Book Overview
How organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change, and moving fast. In the new digital world, the unknowns are never-ending. Our ability to embrace the demands of change has become a prerequisite for success. It's not easy. We don't work the way we did last year. Next year, it will all change again. If an organization doesn't embrace the realities of change, it will be under siege from those that do. Who Wins in a Digital World explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast. In articles that originally appeared in MIT Sloan Management Review, experts from business and academia discuss digital adaptability, explaining how both organizations and individuals need the ability to excel in what their roles will become as technology and their competitive ecosystem evolve. They highlight strategies and mindsets that can foster change, including boldness in the face of digitization, a focus on collaboration, and an artificial intelligence game plan. And they explore the need for speed, with one contributor declaring: “Implement first, ask questions later (or not at all).” Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This book shows that change can be stimulating, exhilarating, and something to be welcomed.
E-Book Content
Who Wins in a Digital World?
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The Digital Future of Management Series from MIT Sloan Management Review Paul Michelman, series editor How to Go Digital: Practical Wisdom to Help Drive Your Organization’s Digital Transformation What the Digital Future Holds: 20 Groundbreaking Essays on How Technology Is Reshaping the Practice of Management When Innovation Moves at Digital Speed: Strategies and Tactics to Provoke, Sustain, and Defend Innovation in Today’s Unsettled Markets Who Wins in a Digital World? Strategies to Make Your Organization Fit for the Future
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Who Wins in a Digital World? Strategies to Make Your Organization Fit for the Future MIT Sloan Management Review
The MIT Press Cambridge, Massachusetts London, England
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© 2019 Massachusetts Institute of Technology All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. This book was set in Stone Serif and Neue Haas Grotesk Text by Jen Jackowitz. Printed and bound in the United States of America. Library of Congress Cataloging-in-Publication Data Names: MIT Sloan Management Review, compiler. Title: Who wins in a digital world? : strategies to make your organization fit for the future / MIT Sloan Management Review. Description: Cambridge, MA : MIT Press, [2019] | Series: The digital future of management | Includes bibliographical references and index. Identifiers: LCCN 2018034414 | ISBN 9780262536745 (pbk. : alk. paper) Subjects: LCSH: Internet--Social aspects. | Information technology--Social aspects. Classification: LCC HM851 .W4558 2019 | DDC 302.23/1--dc23 LC record available at https://lccn.loc.gov/2018034414 10 9 8 7 6 5 4 3 2 1
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Contents
Series Foreword ix Introduction: Who Wins in a Digital World? xi Paul Michelman
I Be Flexible. Keep Focused. 1 1 Don’t Confuse Digital with Digitization 3 Jeanne Ross
2 Is Your Company Ready for a Digital Future? 9 Peter Weill and Stephanie L. Woerner
3 Turn Strategy into Results 23 Donald Sull,