E-Book Overview
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers:В
- foundational theories, and factors that shape the discipline
- communication across cultures
- trends affecting the public relations profession throughout the world.В
Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.В В
Offering a truly global perspective on the subject, <EM>Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.
В
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
E-Book Content
9780415448147_1_pre.qxd
11/26/08
3:40 PM
Page i
Global Public Relations
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings. Written in a straightforward, lively style, the book covers: ■ ■ ■
foundational theories, and factors that shape the discipline; communication across cultures; trends affecting the public relations profession throughout the world.
Incorporating case studies and commentary to illustrate key principles and stimulate discussion, the book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
9780415448147_1_pre.qxd
11/26/08
3:40 PM
Page ii
9780415448147_1_pre.qxd
11/26/08
3:40 PM
Page iii
Global Public Relations Spanning borders, spanning cultures
Alan R. Freitag and Ashli Quesinberry Stokes
9780415448147_1_pre.qxd
11/26/08
3:40 PM
Page iv
First published 2009 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Ave, New York, NY 10016 Routledge is an imprint of the Taylor & Francis Group, an informa business
This edition published in the Taylor & Francis e-Library, 2008. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” © 2009 Alan R. Freitag and Ashli Quesinberry Stokes All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or re