International Public Relations: Practices And Approaches

International Public Relations   M. Umut Tuncer (ed.) International Public Relations Practices and Approaches Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de.   Library of Congress Cataloging-in-Publication Data A CIP catalog record for this book has been applied for at the Library of Congress.             E-ISBN 978-3-631-76401-5 (E-PDF) E-ISBN 978-3-631-76402-2 (EPUB) E-ISBN 978-3-631-76403-9 (MOBI) DOI 10.3726/b14504     © Peter Lang GmbH Internationaler Verlag der Wissenschaften Berlin 2018 All rights reserved. Peter Lang – Berlin ∙ Bern ∙ Bruxelles ∙ New York ∙ Oxford ∙ Warszawa ∙ Wien All parts of this publication are protected by copyright. Any utilisation outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution. This applies in particular to reproductions, translations, microfilming, and storage and processing in electronic retrieval systems. This publication has been peer reviewed. www.peterlang.com Foreword Dealing with public relations theories has a key role with regard to presenting what these theories correspond to in reality. Because, today, globalization has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of “global village”, mentioned nearly half a century ago by Marchall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices. Public relations is one of the management instruments, which is affected most by the emergent change in approach within this context. Public relations, as a management function that secures the management of relations between the organization and its stakeholders, represents the organization beyond the frontiers of the organization. For the same reason, it represents the trans-frontier within the organization as well. It benefits from public relations practices when performing these duties. Exactly for this reason, public relations practices are expected to change shape by the influence of globalization processes. In this book, specialized academics define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen chapters, this fiction depicts what intra- and extra-organizational public relation theories and practices correspond to in the present day. Contents List of Contributors ................................................................................................  9 M. Umut Tuncer Historical Dimension of International Public Relations ...................................  11 Selin Bitirim Okmeydan and Mine Saran Actors of International Public Relations .............................................................  29 Gül Co