Technology Mediated Service Encounters

Technology Mediated Service Encounters edi t ed by Pilar Garcés-Conejos Blitvich Lucía Fernández-Amaya María de la O Hernández-López John Benjamins Publishing Company Technology Mediated Service Encounters Pragmatics & Beyond New Series (P&bns) issn 0922-842X Pragmatics & Beyond New Series is a continuation of Pragmatics & Beyond and its Companion Series. The New Series offers a selection of high quality work covering the full richness of Pragmatics as an interdisciplinary field, within language sciences. For an overview of all books published in this series, please see http://benjamins.com/catalog/pbns Editor Associate Editor Anita Fetzer Andreas H. Jucker University of Augsburg University of Zurich Founding Editors Herman Parret Jef Verschueren Robyn Carston Sachiko Ide Paul Osamu Takahara Thorstein Fretheim Kuniyoshi Kataoka John C. Heritage Miriam A. Locher Jacob L. Mey University of Southern Denmark Belgian National Science Foundation, Universities of Louvain and Antwerp Belgian National Science Foundation, University of Antwerp Editorial Board University College London University of Trondheim University of California at Los Angeles Susan C. Herring Indiana University Masako K. Hiraga St. Paul’s (Rikkyo) University Japan Women’s University Aichi University Universität Basel Sophia S.A. Marmaridou University of Athens Srikant Sarangi Aalborg University Marina Sbisà University of Trieste Kobe City University of Foreign Studies Sandra A. Thompson University of California at Santa Barbara Teun A. van Dijk Universitat Pompeu Fabra, Barcelona Chaoqun Xie Fujian Normal University Yunxia Zhu The University of Queensland Volume 300 Technology Mediated Service Encounters Edited by Pilar Garcés-Conejos Blitvich, Lucía Fernández-Amaya and María de la O Hernández-López Technology Mediated Service Encounters Edited by Pilar Garcés-Conejos Blitvich University of North Carolina at Charlotte Lucía Fernández-Amaya Pablo de Olavide University María de la O Hernández-López Pablo de Olavide University John Benjamins Publishing Company Amsterdam / Philadelphia 8 TM The paper used in this publication meets the minimum requirements of the American National Standard for Information Sciences – Permanence of Paper for Printed Library Materials, ansi z39.48-1984. doi 10.1075/pbns.300 Cataloging-in-Publication Data available from Library of Congress. isbn 978 90 272 0212 3 (Hb) isbn 978 90 27