E-Book Content
Business Essentials Supporting HNC/HND and Foundation degrees
Research Project Course Book
In this July 2010 edition: x Full and comprehensive coverage of the key topics within the subject x Activities and examples x Practical illustrations and case studies x Index x Fully up to date as at July 2010 x Coverage mapped to the Edexcel Guidelines for the HNC/HND in Business
First edition September 2007 Second edition July 2010 Published ISBN 9780 7517 6834 3 (previous edition 9780 7517 4480 4) e-ISBN 9780 7517 7671 3 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library
Published by BPP Learning Media Ltd BPP House, Aldine Place London W12 8AA
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Contents
Contents Introduction
(v)
Study Guide
(vii)
1
Introduction to the research project
1
2
Research philosophies, methodologies and ethics
35
3
The research proposal
63
4
The literature search
105
5
Methods of data collection: primary and secondary sources
131
6
Data analysis
187
7
Project presentation
235
Bibliography
281
Appendix: Edexcel Guidelines
285
Index
291
Review form
(iii)
(iv)
Introduction
Introduction BPP Learning Media’s Business Essentials range is the ideal l