E-Book Overview
Publisher Mike Ncube, 2015. - 160 p. - ASIN: B018CSOC7I. Get up to speed on the latest digital marketing tips, tricks, tactics and strategies with 400+ essential digital marketing tips, a resource for business owners and marketers that are looking to sharpen their digital skills and promote their businesses through channels like social media, pay per click advertising, organic search, affiliate marketing, email marketing and others. You will discover effective tips to get your site to the top of the search engines using some of the most neglected tactics that the experts. You will also be equipped with social media tips to grow your followers and brand advocates and learn how to increase customer acquisition, retention and engagement. There is so much more you will learn and you will get advice on creating a great online brand and how to promote it effectively. Topics covered include: - Search Engine Optimisation. - Social Media. - Pay Per Click Advertising. - Website Content. - Email Marketing. - Online Branding. - And much more.
E-Book Content
400+ Essential Digital Marketing Tips for Your Business SEO | PPC | Social Media | Content | Analytics | Branding | Email Copyright © 2015 by Mike Ncube Cover and internal design © Mike Ncube All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems – except in the case of brief quotations in articles or reviews – without the permission in writing from its publisher, Mike Ncube. All brand names and product names used in this book are trademarks, registered trademarks, or trade names of their respective holders. I am not associated with any product or vendor in this book. Website: http://www.mikencube.co.uk Twitter: https://twitter.com/mikencube YouTube: https://www.youtube.com/c/MikeNcubeMarketer
Table of Contents Introduction Search Engine Optimisation Pay Per Click Advertising Social Media Marketing Website Content Strategy Google Analytics Online Branding Email Marketing Digital Marketing Strategy Resources About the author
Introduction In ‘Digital Marketing Tips,’ you get all the top tips and techniques to help you create, manage, implement and monitor your digital marketing campaigns effectively. Whether you are an online retailer, local service business, e-commerce site or personal brand looking for online exposure and more sales, you’ve got it all here. Digital marketing strategies include all the online activities that you do to meet your customers’ needs and achieve your marketing objectives. Customers should be at the centre of everything you do as a business, and you ought to begin by researching your target markets and then developing the tactics that will help you achieve your goals. So that means, you should create customer segments and then choose the most viable ones for your business, and target them with your products, services or offers. It’s important that you choose the right customer segments because few businesses can meet all the needs of all customers in the market – due to resource constraints. My hope is that you find these digital marketing tips helpful for your business whether you are completely new to digital marketing or have many years of creating and managing online campaigns. Mike Ncube Digital Marketer
Search Engine Optimisation Target long tail keywords Long tail keywords are 3 or more keyword phrases that drive quality traffic to your site. They are not as competitive as ‘head’ keywords that have high traffic volumes individually but have many competitors too. Another benefit of long tail keywords is that collectively, they represent about 80% of search volume on Google – so there is huge potential here. Targeting long tail keywords is not always easy but it’s possible to achieve if y