Cross-cultural Technology Design: Creating Culture-sensitive Technology For Local Users

E-Book Overview

The demand and opportunity for cross-cultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by users in their local, concrete contexts. Support for concrete user activities is frequently missing in design, as support for decontextualized actions is typically the focus of design. Sun examines this disconnect between action and meaning in cross-cultural technology design and presents an innovative framework, Culturally Localized User Experience (CLUE), to tackle this problem. Incorporating key concepts and methods from activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach integrates action and meaning through a dialogical, cyclical design process to design technology that engages local users within culturally meaningful social practices. Illustrated with five in-depth case studies of mobile text messaging use by college students and young professionals in American and Chinese contexts spanning years, Sun demonstrates that a technology created for culturally localized user experience mediates both instrumental practices and social meanings. She calls for a change in cross-cultural design practices from simply applying cultural conventions in design to engaging with social affordances based on a rich understanding of meaningful contextualized activity. Meanwhile, the vivid user stories at sites of technology-in-use show the power of "user localization" in connecting design and use, which Sun believes is essential for the success of an emerging technology like mobile messaging in an era of participatory culture. This book will be of interest to researchers, students, practitioners, and anyone who wants to create culture-sensitive technology in this increasingly globalized world that requires advanced strategies and techniques for culturally localized, participatory design.

E-Book Content

Cross-Cultural Technology Design Oxford Series in Human-Technology Interaction Series Editor Alex Kirlik, University of Illinois at Urbana-Champaign and the Beckman Institute Adaptive Perspectives on Human-Technology Interaction: Methods and Models for Cognitive Engineering and Human-Computer Interaction Edited by Alex Kirlik Computers, Phones, and the Internet: Domesticating Information Technology Edited by Robert Kraut, Malcolm Brynin, and Sara Kiesler Attention: From Theory to Practice Edited by Arthur F. Kramer, Douglas Wiegmann, and Alex Kirlik Neuroergonomics:The Brain at Work Edited by Raja Parasuraman and Matthew Rizzo Information Foraging Theory: Adaptive Interaction with Information Peter Pirolli Human-tech: Ethical and Scientific Foundations Kim Vicente Edited by Alex Kirlik Being There Together: Social Interaction in Virtual Environments Ralph Schroeder Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis Jon Kolko Cross-Cultural Technology Design: Creating Culture-Sensitive Technology for Local Users Huatong Sun Cross-Cultural Technology Design Creating Culture-Sensitive Technology for Local Users H UATO N G S U N 1 1 Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Copyright © 2012 by Oxford University Press, Inc. Published by Oxford University Press, Inc. 198 Madison Avenue, New York, New York 10016 www.oup.com Oxford is a registered trademark of O
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