E-Book Overview
Business Process Orientation: Gaining the E-Business Competitive Advantage provides the "why" and the "how" for building the "horizontal" organization - an essential component of the "e" in e-commerce and business. This book shows you how to weave your business processes into hard-to-imitate strategic capabilities that distinguish you from your competition.The book explores the impact that well-defined and carefully integrated processes have on organizational performance. Using the results of extensive research conducted among consumer, business-to-business, and services-based companies, the authors demonstrate that adopting a business process orientation (BPO) has a positive impact on the organizational culture and business performance. The resulting process oriented e-corporation is now positioned as a necessity not only to thrive but also to survive.The old ways of conducting business are out: pushing costs and compromising quality in order to achieve the lowest possible price. The emerging paradigm focuses on the core processes. The hallmarks of a great business still include high customer relevance, internally consistent decisions about scope and value chain activities performed, value capture mechanisms, a source of differentiation and strategic control, a sound operational system, and carefully designed processes. Business Process Orientation: Gaining the E-Business Competitive Advantage shows you how to balance your functional and horizontal orientation to create and maintain a healthy organization.
E-Book Content
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BUSINESS PROCESS ORIENTATION: GAINING THE E-BUSINESS COMPETITIVE ADVANTAGE Kevin McCormack, D.B.A. and William C. Johnson, Ph.D.
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BUSINESS PROCESS ORIENTATION: GAINING THE E-BUSINESS COMPETITIVE ADVANTAGE Kevin McCormack, D.B.A. and William C. Johnson, Ph.D.
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Library of Congress Cataloging-in-Publication Data McCormack, Kevin P. Business process orientation: gaining the e-business competitive advantage / by Kevin P. McCormack and William C. Johnson. p. cm. ISBN 1-57444-294-5 1. Industrial management—Data procesing. 2. Management information systems. 3. Business enterprises— Automation. 4. Manufacturing processes— Automation. 5. Marketing—Management—Data processing. I. Johnson, William C. II. Title. HD30.2 .M39 2000 658.4 — dc21 00-011197
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