Innovative Marketing Communications: Strategies For The Events Industry (events Management)

Innovative Marketing Communications Strategies for the Events Industry Other books in the Events Management series The Management of Event Operations by Julia Tum, Philippa Norton and J. Nevan Wright Events Management 2e by Glenn A J Bowdin, Johnny Allen, William O’Toole, Rob Harris and Ian McDonnell Events Design and Experience by Graham Berridge Event Feasibility by William O’Toole Marketing and Selling Destinations and Venues: A Convention and Events Perspective by Tony Rogers and Rob Davidson Innovative Marketing Communications Strategies for the Events Industry Guy Masterman Assistant Professor in Sports Management Tisch Center for Hospitality Tourism and Sports Management New York University, New York, USA Emma H Wood UK Centre for Events Management Leeds Metropolitan University Leeds, UK AMSTERDAM ● BOSTON ● HEIDELBERG ● LONDON ● NEW YORK ● OXFORD PARIS ● SAN DIEGO ● SAN FRANCISCO ● SINGAPORE ● SYDNEY ● TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Burlington, MA 01803 First Published in 2005 Copyright © 2005, Guy Masterman and Emma H Wood. All rights reserved The right of the authors to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1998 No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1T 4LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (⫹44) 1865 843830, fax: (⫹44) 1865 853333, e-mail: [email protected] You may also complete your request on-line via the Elsevier homepage (http://www.elsevier.com), by selecting ‘Customer Support’ and then ‘Obtaining Permissions’ Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the