The Authentic Leader…page 86 Where Marketing Fails…page 74
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www.hbr.org
December 2005
62 Strategy and Your Stronger Hand Geoffrey A. Moore
PLAYING YOUR
74 Marketing Malpractice: The Cause and the Cure Clayton M. Christensen, Scott Cook, and Taddy Hall
86 Managing Authenticity: The Paradox of Great Leadership
GAME
Rob Goffee and Gareth Jones
98 Regional Strategies for Global Leadership Pankaj Ghemawat
110 “A Players” or “A Positions”? The Strategic Logic of Workforce Management Mark A. Huselid, Richard W. Beatty, and Brian E. Becker
18 Forethought 39 HBR Case Study Just in Time for the Holidays Eric McNulty
53 Managing Yourself How to Build Your Network Brian Uzzi and Shannon Dunlap
122 Best Practice Up to Code: Does Your Company’s Conduct Meet World-Class Standards? ...PAGE 62
Lynn Paine et al.
135 Tool Kit Getting Offshoring Right Ravi Aron and Jitendra V. Singh
150 Executive Summaries 156 Panel Discussion
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A better world is our business.
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