E-Book Overview
Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.
E-Book Content
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Fundraising for Social Change FIFTH EDITION, R E V I S E D & E X PA N D E D
Kim Klein
John Wiley & Sons, Inc.
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Fundraising for Social Change
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Readers are invited to view and download the supplementary Instructor’s Manual for Fundraising for Social Change. The manual includes a course description and syllabus, with week-by-week questions for discussion, writing assignments, smallgroup exercises, and case studies of ethical dilemmas. It also describes in detail the eight-week field placement component of the class. The Instructor’s Manual is available FREE on-line. If you would like to download and print out an electronic copy of the manual, please visit www.wiley.com/college/fundraisingforsocialchange. Thank you, Kim Klein
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THE CHARDON PRESS SERIES Fundamental social change happens when people come together to organize, advocate, and create solutions to injustice. Chardon Press recognizes that communities working for social justice need tools to create and sustain healthy organizations. In an effort to support these organizations, Chardon Press produces materials on fundraising, community organizing, and organizational development. These resources are specifically designed to meet the needs of grassroots nonprofits— organizations that face the unique challenge of promoting change with limited staff, funding, and other resources. We at Chardon Press have adapted traditional techniques to the circumstances of grassroots nonprofits. Chardon Press and JosseyBass hope these works help people committed to social justice to build mission-driven organizations that are strong, financially secure, and effective. Kim Klein, Series Editor
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Additional Titles from Chardon Press Level Best: How Small and Grassroots Nonprofits Can Tackle Evaluation and Talk Results, Marcia Festen, Marianne Philbin The Accidental Fundraiser: A Step-by-Step Guide to Raising Money for Your Cause, Stephanie Roth, Mimi Ho Grassroots Grants: An Activist’s Guide to Grantseeking, 2nd Edition, Andy Robinson Fundraising in Times of Crisis, Kim Klein The Nonprofit Membership Toolkit, 4th Edition, Ellis M. M. Robinson Stir It Up: Lessons in Community Organizing and Advocacy, Rinku Sen Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan, 2nd Edition, Tracy Gary, Melissa Kohner Selling Social Change (Without Selling Out): Earned In