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SPECIAL ISSUE: MALE VS. FEMALE BRAINS MIND BEHAVIOR • BR AIN SCIENCE May/June 2010 www.ScientificAmerican.com/Mind • You Still Don’t Understand Men and Women Talk INSIGHTS SPECIAL ISSUE HER BRAIN HIS BRAIN How masters of “supersuasion” can change your 24 mind Howpagewe’re different Plus: Better Parenting Give Your Girl a Truck Make Me Laugh Humor and Romance Angry Men Is It Depression? page 54 © 2010 Scientific American © Image Source Limited. How to Make Your Point Reasoning, tested by doubt, is argumentation. We do it, hear it, and judge it every day. We do it in our own minds, and we do it with others. What is effective reasoning? And how can it be done persuasively? These questions have been asked for thousands of years—yet some of the best thinking on reasoning and argumentation is very new and represents a break from the past. This course teaches you how to reason. It teaches how to persuade others that what you think is right. And it teaches how to judge and answer the arguments of others—and how they will judge yours. This course is one of The Great Courses®, a noncredit recorded college lecture series from The Teaching Company®. Awardwinning professors of a wide array of subjects in the sciences and the liberal arts have made more than 300 college-level courses that are available now on our website. Order Today! Offer Expires Monday, June 14, 2010 Argumentation: The Study of Effective Reasoning, 2nd Edition Course No. 4294 24 lectures (30 minutes/lecture) DVDs $254.95 NOW $69.95 + $10 Shipping, Processing, and Lifetime Satisfaction Guarantee Audio CDs $179.95 NOW $49.95 + $10 Shipping, Processing, and Lifetime Satisfaction Guarantee Priority Code: 40137 Argumentation: The Study of Effective Reasoning, 2 nd Edition Taught by Professor David Zarefsky, Northwestern University Lecture Titles 1. Introducing Argumentation and Rhetoric 2. Underlying Assumptions of Argumentation 3. Formal and Informal Argumentation 4. History of Argumentation Studies 5. Argument Analysis and Diagramming 6. Complex Structures of Argument 7. Case Construction Requirements and Options 8. Stasis—The Heart of the Controversy 9. Attack and Defense I 10. Attack and Defense II 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. Language and Style in Argument Evaluating Evidence Reasoning from Parts to Whole Reasoning with Comparisons Establishing Correlations Moving from Cause to Effect Commonplaces and Arguments from Form Hybrid Patterns of Inference Validity and Fallacies I Validity and Fallacies II Arguments between Friends Arguments among Experts Public Argument and Democratic Life The Ends of Argumentation ACT N OW! 1-800-TEACH-12 www.TEACH12.com/4mind (from the editor) MInd BEHAVIOR • BRAIN SCIENCE • INSIGHTS EDITOR IN CHIEF: Mariette DiChristina Issue Editor: E mily Laber-Warren Editors: Karen Schrock, Ingrid Wickelgren ART DIRECTOR: Patricia Nemoto Issue PHOTOGRAPHY EDITOR: Bridget Gerety Small COPY DIRECTOR: Maria-Christina Keller EDITORIAL ADMINISTRATOR: Avonelle Wing SENIOR SECRETARY: Maya Harty contributing editors: Gareth Cook, David Dobbs, Robert Epstein, Jonah Lehrer contributing researchers: S mitha Alampur, Kenneth Silber, Kevin Singer Copy and Production, Nature publishing Group: senior cOPY editor, NPG: Daniel C. Schlenoff managing pRODUCTION EDITOR, NPG: Richard Hunt senior production editor, NPG: Michelle Wright c over photoill u stration by aaron goo d m an ; hair an d m a k e u p by eli z a