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Do ever you feel like you live at the office instead of your house? Do your coworkers see you more often than your spouse? Take back your workday and your life! Organize Your Work Day In No Time will show you how to use your work time more efficiently through simple time management and organization techniques. Author and professional organizer K.J. McCorry will show you how to organize paper and electronic files, deal with e-mail overload, use contact software to its full potential and structure and easy-to-follow action less to become more efficient while you're at work. You will also have access to downloadable shopping lists, worksheets, to-do lists and other helpful information to help you get and stay organized. Get more done in less time and get more time at home and away from work with the expert help of Organize Your Work Day In No Time.
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OUTSMART! This page intentionally left blank OUTSMART! HOW TO DO WHAT YOUR COMPETITORS CAN’T J I M C H A M P Y © 2008 by James A. Champy Publishing as FT Press Upper Saddle River, New Jersey 07458 Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. Vice President, Publisher Tim Moore Associate Publisher and Director of Marketing Amy Neidlinger Editorial Assistant Pamela Boland All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Digital Marketing Manager Julie Phifer Printed in the United States of America Cover Designer Ingredient First Printing March 2008 ISBN-10: ISBN-13: 0-13-235777-1 978-0-13-235777-7 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education North Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educatión de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Library of Congress Cataloging-in-Publication Data Marketing Coordinator Megan Colvin Managing Editor Gina Kanouse Senior Project Editor Kristy Hart Copy Editor Krista Hansing Editorial Services Senior Indexer Cheryl Lenser Interior Designer Ingredient Senior Compositor Jake McFarland Manufacturing Buyer Dan Uhrig Champy, James, 1942Outsmart! : how to do what your competitors can’t / Jim Champy. p. cm. ISBN 0-13-235777-1 (hardback : alk. paper) 1. Competition--Handbooks, manuals, etc. 2. Success in business--Handbooks, manuals, etc. I. Title. HD41.C463 2008 658.4’09--dc22 2007045693 This book is dedicated to my father, who was my first teacher in business. This page intentionally left blank VII O U T S M A RT ! CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .x Chapter 1 It’s a Smart, Smart, Smart, Smart World . . . . . . . . . . . .2 Chapter 2 Compete by Seeing What Others Don’t: How Sonicbids Spotted a $15 Billion Market . . . . . . 20 Chapter 3 Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail . . . . . . . . . . 38 Chapter 4 Compete by Using All You Know: Basics Are Blazing at Smith & Wesson . . . . . . . . . . . . 58 Chapter 5 Compete by Changing Your Frame of Reference: How Shutterfly Saw the Bigger Picture . . . . . . . . . . . 80 Chapter 6 Compete by Doing Everything Yourself: S.A. Robotics—Reaching Into Every Detail . . . . . . . 96 Chapter 7 Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc . . . . . . . . . . . . . . . . . . . . . . 114 Chapter 8 Compete by Creating Order Out of Chaos: Partsearch Finds the Item You N