E-Book Overview
"Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one's actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book"--
E-Book Content
The Neuroscience of Rhetoric in Management Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other nonverbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives’ termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers to develop their own messages. Executives and those in leadership development programs will benefit from this book. Dirk Remley is a Professor at Kent State University, USA. Routledge Focus on Business and Management The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research. Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines. Stories for Management Success The Power of Talk in Organizations David Collins How to Resolve Conflict in Organizations The Power of People Models and Procedure Annamaria Garden Branding and Positioning in Base of Pyramid Markets in Africa Innovative Approaches Charles Blankson, Stanley Coffie and Joseph Darmoe Persuasion The Hidden Forces that Influence Negotiations Jasper Kim The Neuroscience of Rhetoric in Management Compassionate Executive Communication Dirk Remley For more information about this series, please visit: www.routledge.com/ Routledge-Focus-on-Business-and-Management/book-series/FBM The Neuroscience of Rhetoric in Management Compassionate Executive Communication Dirk Remley First published 2019 by