REINVENTING PROJECT MANAGEMENT REINVENTING PROJECT MANAGEMENT The DIAMOND APPROACH TO SUCCESSFUL GROWTH AND INNOVATION Aaron J. Shenhar ♦ Dov Dvir Harvard Business School Press Boston, Massachusetts Copyright 2007 Aaron J. Shenhar and Dov Dvir All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 No part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to
[email protected] or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. Library of Congress Cataloging-in-Publication Data Shenhar, Aaron Reinventing Project Management: The Diamond Approach to Successful Growth and Innovation: the diamond approach to successful growth and innovation / Aaron J. Shenhar and Dov Dvir. p. cm. Includes bibliographical references. ISBN-13: 978-1-59139-800-4 (hardcover: alk. paper) ISBN-10: 1-59139-800-2 1. Project management. I. Dvir, Dov. II. Title. HD69.P75S52 2007 658.4'092—dc22 2007009137 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992. To our children Ayelet, Galit, and Ben and Ori, Hilla, and Omer CONTENTS Acknowledgments PART ONE A NEW MODEL FOR MANAGING PROJECTS 1. Why Your Business Success Depends on Projects 2. What Makes a Project Successful 3. The Diamond Framework PART TWO THE FOUR BASES OF SUCCESSFUL PROJECTS 4. Novelty 5. Technology 6. Complexity 7. Pace PART THREE PUTTING THE DIAMOND APPROACH TO WORK 8. Managing Projects for Business Innovation 9. Managing Projects Within the Existing Organization 10. How Markets and Industries Affect Project Management 11. Reinventing Project Management: The Diamond Approach to Successful Growth and Innovation for Your Organization RESEARCH APPENDIXES 1. Our Research Steps 2. Project Success Assessment Questionnaire 3A. Building the Contingency Approach to Pr