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Table of Contents Title Page Copyright Page Foreword Introduction Chapter 1 - The New Web Order—How the Internet Has Brought Opportunity to Everybody So, Just How Easy Is It to Begin Building a Web Site? From Blogging to KaChing Chapter 2 - Your Uniqueness Equals Cash Choosing Your Niche The Value of Your Niche—How Keywording Can Boost the Price of Your Passion Niches Are Nice, but Micro-Niches Create Nicer KaChings You’re Not That Unique—Building Your Community The Seven Keys to Success Chapter 3 - Content Is Not King ... It Is KaChing! You Don’t Have to Be a Writer to Write Valuable Content Seven Content Types that Go KaChing It’s Not Just What You Say, It’s How You Say It Ghost and Guest Writers Turning Your Content into KaChing Chapter 4 - Information Products—Seeing Your Knowledge Creating Killer Ideas for Your Information Products Creating the Product Writing Copy that Sells Recruiting Your Affiliate Sales Team Add a Shopping Cart to Your Site The Big Launch! Chapter 5 - Earning from Affiliate Programs So, What Exactly Is an Affiliate? Choosing Merchants that Match Your Market Choosing the Products that People Want Strategies for Affiliate Success What the FTC’s Guidelines Mean for Affiliates
Chapter 6 - Membership Sites—Turning Your Internet Business into a Passive ... What Is a Membership Site? What Do Online Membership Sites Have to Offer? Pricing Your Membership: How Much Is Too Much? Creating Your Membership Site the Easy Way Chapter 7 - Coaching Programs What Is Coaching? Strategies for Branding How to Do PR for Mass Impact Getting Started: Low-End Coaching Kicking It Up: High-End Coaching Chapter 8 - Case Studies Content Sites Affiliate-Supported Sites Information Products Subscription Sites Branding Coaching Conclusion Index
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