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Table of Contents Title Page Copyright Page Foreword Introduction Chapter 1 - The New Web Order—How the Internet Has Brought Opportunity to Everybody So, Just How Easy Is It to Begin Building a Web Site? From Blogging to KaChing Chapter 2 - Your Uniqueness Equals Cash Choosing Your Niche The Value of Your Niche—How Keywording Can Boost the Price of Your Passion Niches Are Nice, but Micro-Niches Create Nicer KaChings You’re Not That Unique—Building Your Community The Seven Keys to Success Chapter 3 - Content Is Not King ... It Is KaChing! You Don’t Have to Be a Writer to Write Valuable Content Seven Content Types that Go KaChing It’s Not Just What You Say, It’s How You Say It Ghost and Guest Writers Turning Your Content into KaChing Chapter 4 - Information Products—Seeing Your Knowledge Creating Killer Ideas for Your Information Products Creating the Product Writing Copy that Sells Recruiting Your Affiliate Sales Team Add a Shopping Cart to Your Site The Big Launch! Chapter 5 - Earning from Affiliate Programs So, What Exactly Is an Affiliate? Choosing Merchants that Match Your Market Choosing the Products that People Want Strategies for Affiliate Success What the FTC’s Guidelines Mean for Affiliates Chapter 6 - Membership Sites—Turning Your Internet Business into a Passive ... What Is a Membership Site? What Do Online Membership Sites Have to Offer? Pricing Your Membership: How Much Is Too Much? Creating Your Membership Site the Easy Way Chapter 7 - Coaching Programs What Is Coaching? Strategies for Branding How to Do PR for Mass Impact Getting Started: Low-End Coaching Kicking It Up: High-End Coaching Chapter 8 - Case Studies Content Sites Affiliate-Supported Sites Information Products Subscription Sites Branding Coaching Conclusion Index Copyright © 2010 by Infomedia, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 7486008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 5723993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley pro