E-Book Overview
Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore. WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store. Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. What You'll Learn • Plan an effective ecommerce strategy • Choose a payment merchant and which products or services to sell online • Secure your store and add products, descriptions, categories, images, and prices • Maintain and expand your online store with WooCommerce extensions Who This Book Is For Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services.
E-Book Content
Building Your Online Store With WordPress and WooCommerce Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace — Lisa Sims Building Your Online Store With WordPress and WooCommerce Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace Lisa Sims Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace Lisa Sims Conyers, GA, USA ISBN-13 (pbk): 978-1-4842-3845-5 https://doi.org/10.1007/978-1-4842-3846-2 ISBN-13 (electronic): 978-1-4842-3846-2 Library of Congress Control Number: 2018960389 Copyright © 2018 by Lisa Sims This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Managing Director, Apress LLC: Welmoed Spahr Acquisitions Editor: Louise Corrigan Development Editor: James Markham Coordinating Editor: Nancy Chen Cover designed by eStudioCalamar