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[email protected] Reason: I attest to the accuracy and integrity of this document Date: 2005.12.06 17:32:12 +08'00' www.hbr.org December 2005 62 Strategy and Your Stronger Hand Geoffrey A. Moore PLAYING YOUR 74 Marketing Malpractice: The Cause and the Cure Clayton M. Christensen, Scott Cook, and Taddy Hall 86 Managing Authenticity: The Paradox of Great Leadership GAME Rob Goffee and Gareth Jones 98 Regional Strategies for Global Leadership Pankaj Ghemawat 110 “A Players” or “A Positions”? The Strategic Logic of Workforce Management Mark A. Huselid, Richard W. Beatty, and Brian E. Becker 18 Forethought 39 HBR Case Study Just in Time for the Holidays Eric McNulty 53 Managing Yourself How to Build Your Network Brian Uzzi and Shannon Dunlap 122 Best Practice Up to Code: Does Your Company’s Conduct Meet World-Class Standards? ...PAGE 62 Lynn Paine et al. 135 Tool Kit Getting Offshoring Right Ravi Aron and Jitendra V. Singh 150 Executive Summaries 156 Panel Discussion To us, creating beauty is just as important At Samsung we realize that to succeed in business, we must also succeed in life. While we’re committed to award-winning innovative design, we’re also committed to the natural world around us. This extends to our many global projects designed to help clean up and preserve the beauty of the environment. It’s all a part of our drive and dedication to make this a better world. www.samsung.com A better world is our business. ©2005 Samsung Ele