Don’t Be Evil: How Big Tech Betrayed Its Founding Principles -- And All Of Us [EPUB]

E-Book Overview

A penetrating indictment of how today’s largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds—from an acclaimed Financial Times columnist and CNN analyst “Don’t be evil” was enshrined as Google’s original corporate mantra back in its early days, when the company’s cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it’s been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth—while evading all semblance of regulation and taxes? In Don’t Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul—and ate our lunch. Through her skilled reporting and unparalleled access—won through nearly thirty years covering business and technology—she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology.

E-Book Information

  • Year: 5 Nov 2019

  • Edition: Original retail

  • Pages: 368

  • Language: English

  • Topic: 11

  • Identifier: 1984823981,978-1984823984

  • Asin: B07NKPVFRT

  • Commentary: “Giant tech companies are an ungoverned global economic and social force that we all must understand. They contribute to division and threaten the ‘very cohesion of society.’ Foroohar’s big-picture thinking is much needed. This compelling and deeply informed book will help guide our responses to a dangerous new era.”—David Kirkpatrick, The New York Times bestselling author of The Facebook Effect

  • Color: 1

  • Cleaned: 1

  • Paginated: 1

  • Org File Size: 2,801,137

  • Extension: epub

  • Tags: Economic Conditions

You might also like

Trading The Gartley 222
Authors: Behle A. , Conwoy M.    241    0


Herding Chickens: Innovative Techniques For Project Management
Authors: Dan Bradbary , David Garrett    211    0


E-commerce And M-commerce Technologies
Authors: P. Candace Deans    151    0




Marketing Management: Millennium Edition
Authors: Philip Kotler    175    0


Time Management
Authors: Marc Mancini    165    0




Successful Marketing Strategies For High-tech Firms
Authors: Eric Viardot    155    0