Mobile And Wireless Systems Beyond 3g: Managing New Business Opportunities

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E-Book Overview

Mobile and Wireless Systems beyond 3G: Managing New Business Opportunities explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. This book identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). Mobile and Wireless Systems beyond 3G: Managing New Business Opportunities presents a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, security issues and factors driving demand adoption (consumer and business). This book provides researchers and practitioners with a source of knowledge related to this emerging area of business, while also facilitating managers and business leaders' understanding of the industrial evolutionary processes.

E-Book Content

i Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities Margherita Pagani I-LAB Centre for Research on the Digital Economy, Bocconi University, Italy IRM Press Publisher of innovative scholarly and professional information technology titles in the cyberage Hershey • London • Melbourne • Singapore ii Acquisitions Editor: Development Editor: Senior Managing Editor: Managing Editor: Copy Editor: Typesetter: Cover Design: Printed at: Renée Davies Kristin Roth Amanda Appicello Jennifer Neidig Jennifer Young Marko Primorac Lisa Tosheff Yurchak Printing Inc. Published in the United States of America by IRM Press (an imprint of Idea Group Inc.) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033-1240 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email p
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