ESSENTIAL MANAGERS
Strategic Management
ANALYZING • PLANNING • FOCUS PRIORITIZING • MONITORING
ESSENTIAL MANAGERS
Strategic Management KEVAN WILLIAMS
Contents London, New York, Melbourne, Munich, and Delhi Senior Editor Peter Jones US Editor Margaret Parrish Senior Art Editor Helen Spencer Production Editor Ben Marcus Production Controller Hema Gohil Executive Managing Editor Adèle Hayward Managing Art Editor Kat Mead Art Director Peter Luff Publisher Stephanie Jackson Produced for Dorling Kindersley Limited by
The Stables, Wood Farm, Deopham Road, Attleborough, Norfolk NR17 1AJ www.cobaltid.co.uk Editors Kati Dye, Maddy King, Marek Walisiewicz Designers Paul Reid, Lloyd Tilbury First American Edition, 2009
4
Introduction
CHAPTER 1 Understanding strategy 6
Planning for change
8
Counting the benefits
10 Leading your competitors 12 Looking to the future 14 Shaping your strategy
Published in the United States by DK Publishing 375 Hudson Street, New York, New York 10014 09 10 11 10 9 8 7 6 5 4 3 2 1 ND134—March 2009
CHAPTER 2
Copyright © 2009 Dorling Kindersley Limited All rights reserved
Linking strategy to the market
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16 Looking ahead
Published in Great Britain by Dorling Kindersley Limited.
20 Looking at major forces
A catalog record for this book is available from the Library of Congress.
22 Assessing the market
ISBN 978-0-7566-4859-6
24 Choosing your approach
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18 Analyzing your environment
26 Fitting or stretching 28 Choosing your customers 30 Avoiding competition 32 Three generic strategies
CHAPTER 3
CHAPTER 4
Creating a good strategy
Implementing your strategy
34 Setting the priorities
52 Demonstrating leadership
36 Evaluating your options
54 Achieving cultural fit
40 Reading the future
56 Preparing others for change
42 Involving stakeholders
60 Overcoming resistance
44 Linking strategy to structure
62 Guiding your team
46 Knowing when to change
64 Monitoring progress
50 Working with others
66 Managing knowledge 68 Staying on top
70 Index 72 Acknowledgments