Strategic Management: Process, Content, And Implementation

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E-Book Overview

Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes. Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

E-Book Information

  • Year: 2,001

  • Pages: 349

  • Pages In File: 349

  • Language: English

  • Topic: 6

  • Library: mexmat

  • Issue: 12

  • Identifier: 0198782292,9780198782292,9780585361642

  • Org File Size: 32,685,873

  • Extension: pdf

  • Toc: xxx.JPG......Page 11 - Introdução.pdf......Page 22 - Prefácio.pdf......Page 53 - Chapter 1.pdf......Page 74 - Chapter 2.pdf......Page 125 - Chapter 3.pdf......Page 216 - Chapter 4.pdf......Page 297 - Chapter 5.pdf......Page 408 - Chapter 6.pdf......Page 569 - Chapter 7.pdf......Page 6510 - Chapter 8.pdf......Page 7611 - Chapter 9.pdf......Page 90

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