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The Economist 20010908 SEARCH RESEARCH TOOLS Economist.com Choose a research tool... Subscribe advanced search » Friday October 13th 2006 = requires subscription Welcome My Account » Manage my newsletters » Activate Help LOG OUT » PRINT EDITION Print Edition September 8th 2001 The case for brands Far from being instruments of oppression, they make firms accountable to consumers … More on this week's lead article The world this week Business this week Politics this week Previous print editions Subscribe Sep Aug Aug Aug Aug Subscribe to the print edition 1st 2001 25th 2001 18th 2001 11th 2001 4th 2001 More print editions and covers » Or buy a Web subscription for full access online RSS feeds Receive this page by RSS feed Leaders Full contents Enlarge current cover Past issues/regional covers Subscribe Brands The case for brands Business America, China and missile defences GLOBAL AGENDA Defence folly POLITICS THIS WEEK The United States and Colombia BUSINESS THIS WEEK OPINION Leaders Letters Changing the plan Refugees Welcome, stranger Computer mergers Over the hill at 20 WORLD United States The Americas Asia Middle East & Africa Europe Britain Country Briefings Cities Guide SURVEYS BUSINESS Management Reading Business Education Executive Dialogue FINANCE & ECONOMICS Economics Focus Economics A-Z Letters On human rights, Boots, Central America, Europe's budget deficits, African-American victims, Amtrak, grading George Bush Hewlett-Packard and Compaq Sheltering from the storm The mess at Marconi Tell it straight India's sluggish privatisation Unproductive Trade publishing Reshuffling the titles Hollywood media scandals Mags nix ethix trix Logistics From cul-de-sac to crossroads The European car industry Special Report Brands Who's wearing the trousers? United States The president and Congress The art of overtaking Face value Surviving Wall Street's blues Finance & Economics Stockmarkets A recipe for indigestion Driven to the same depths? The race to replace Rudy Giuliani Commerzbank SCIENCE & TECHNOLOGY Hey, you: I'm talking to you... A suitable suitor? Technology Quarterly Congressional redistricting Europe's high-tech economies PEOPLE Obituary Condit gets the finger Swedes chopped The Florida governor's race Equity research Enter Ms Reno Virtue as its own reward The Virginia governor's race Zurich Financial Services BOOKS & ARTS The Earley bird gets caught Re structure MARKETS & DATA Endangered species The Tobin tax Weekly Indicators Currencies Big Mac Index Crying wolf, very loudly Roasting an old chestnut Lexington Economics focus Style Guide Angels in the marble? Productivity growth (cont'd?) DIVERSIONS RESEARCH TOOLS CLASSIFIEDS DELIVERY OPTIONS E-mail Newsletters Mobile Edition RSS Feeds ONLINE FEATURES Cities Guide Country Briefings The Americas Colombia's conflicts Pharmacology Into battle A bigger pill to swallow Policing in Brazil Therapeutic antibodies Nice cops, nasty cops Seed v seed Policing in Venezuela Gallium arsenide semiconductors Trigger happy Arsenic and chips