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Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital sub-discipline: arts management. Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, topics discussed include: arts research cultural entrepreneurship collaborations in the arts artistic leadership institutional identity arts marketing creative approaches to financing organizational forms and dynamics. The book makes a concerted effort to address the artistic, managerial and social obligations of arts and cultural organisations operating in contemporary urban environs. As such, it is a must-read for students and scholars of business, management and art.
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Arts Management There is a growing interest in aesthetics and organization/management studies at the start of the twenty-first century, and the points of contact between the arts and management are many and complex. This text offers a critical overview of arts management as a vital subdiscipline. There is a concerted effort to address the artistic, managerial, and social obligations of arts and cultural organizations operating in contemporary urban environs. Topics under discussion include the following: • • • • • • • • arts research cultural entrepreneurship collaborations in the arts artistic leadership institutional identity arts marketing creative approaches to financing organizational forms and dynamics The range of sources is deliberately diverse to include the contributions of contemporary artists, prominent management theorists, and the experience of arts managers, and draws upon such present-day cases as Napster, Sotheby’s, Fubu, the Guggenheim, and Glyndebourne. Derrick Chong read business administration and art history at universities in Toronto, Montreal, and London. He is a lecturer at Royal Holloway, University of London. Arts Management Derrick Chong London and New York First published 2002 by Routledge 11 New Fetter Lane, London EC4P 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York NY 10001 Routledge is an imprint of the Taylor & Francis Group This edition published in the Taylor and Francis e-Library, 2005. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” © 2002 Derrick Chong Printed and bound in Great Britain by St Edmundsbury Press, Bury St Edmunds, Suffolk All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalog record for this book has been requested ISBN 0-203-99535-X Master e-book ISBN ISBN 0–415–23681–9 (hbk) ISBN 0–415–23682–7 (pbk) Contents Preface Abbreviations 1 Introduction vii xii 1 Blurred boundaries 3 Defining arts management 7 Three commitments 13 2 Arts research 16 Cross-national comparative studies 17 Economic impact studies 19 Audience surveys 22 3 Cultural entrepreneurship 30 Entrepreneurship as social process 30 Diverse impresarios 33 Art as entrepreneurial process 36 Global franchising of cultural brands 39 4 Collaborations in the arts Private patrons and public institutions 44 Business patrons and the arts 46 Business learning from the arts 51