Read E-Riches 2.0 to learn about the secrets behind these real life Internet marketing success stories: ▲ How a startup company found 35,000 new friends on Myspace and sold out of its new product in just one week (Chapter 9) ▲ How a New Jersey liquor store owner attracts 80,000 viewers to each episode of his online video wine-tastings and has driven sales through the roof (Chapter 18) ▲ How a North Carolina furniture store profitably captures high-end customers using pay-per-click search engine text ads on Google, Yahoo!, and MSN (Chapter 21) ▲ How an innovative PR exec put Facebook to work to build a new mailing list (and business) with 40,000+ subscribers in just a few months (Chapter 9) ▲ How clever agencies have driven their clients’ new web sites and products to the top of the Digg.com and StumbleUpon.com social bookmarking sites (Chapter 11) ▲ How e-mail newsletters published online attract business for an offline Boston-based tour company (Chapter 3) ▲ The new e-mail-based publicity services that bring press inquiries to your e-mail inbox (and land users placement in the New York Times) (Chapter 15) ▲ The practical approach to blogging that helps a business services directory grow its revenues nationwide (Chapter 12) ▲ How giving away his products has built a very profitable business for an Ohio accounting consultant (Chapter 17) ▲ How free teleseminars and webinars have helped a disaster recovery firm build recurring audiences and revenues (Chapter 19) ▲ The cost-effective Affiliate Program advertising strategies Buy.com uses to attract a worldwide sales force for its products (Chapter 22) ▲ The article syndication strategy that has helped a Christian stay-at-home mom to attract lots of profitable traffic for her blog (Chapter 16) ▲ The online video strategy that attracted great sales for Vermont Teddy Bear last Valentine’s Day (Chapter 18) ▲ How a casual “Tweet” landed an NYC yoga instructor in a BusinessWeek cover story (Chapter 13) ▲ And much more! This page intentionally left blank E-RICHES 2.0 next-generation marketing strategies for making millions online SCOTT C. FOX AMERICAN MANAGEMENT ASSOCIATION N E W YO R K ▲ SAN FRANCISCO AT L A N TA ▲ ▲ SHANGHAI BRUSSELS ▲ TO K YO ▲ ▲ CHICAGO TO R O N TO ▲ ▲ MEXICO CITY WA S H I N G T O N , D. C . Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel: 212-903-8316. Fax: 212-903-8083. E-mail:
[email protected] Website: www.amacombooks.org/go/specialsales To view all AMACOM titles go to: www.amacombooks.org This publication is designed to provide accurate and authoritative informatio