E-riches 2.0: Next-generation Marketing Strategies For Making Millions Online

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E-Book Overview

Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.

E-Book Content

Read E-Riches 2.0 to learn about the secrets behind these real life Internet marketing success stories: ▲ How a startup company found 35,000 new friends on Myspace and sold out of its new product in just one week (Chapter 9) ▲ How a New Jersey liquor store owner attracts 80,000 viewers to each episode of his online video wine-tastings and has driven sales through the roof (Chapter 18) ▲ How a North Carolina furniture store profitably captures high-end customers using pay-per-click search engine text ads on Google, Yahoo!, and MSN (Chapter 21) ▲ How an innovative PR exec put Facebook to work to build a new mailing list (and business) with 40,000+ subscribers in just a few months (Chapter 9) ▲ How clever agencies have driven their clients’ new web sites and products to the top of the Digg.com and StumbleUpon.com social bookmarking sites (Chapter 11) ▲ How e-mail newsletters published online attract business for an offline Boston-based tour company (Chapter 3) ▲ The new e-mail-based publicity services that bring press inquiries to your e-mail inbox (and land users placement in the New York Times) (Chapter 15) ▲ The practical approach to blogging that helps a business services directory grow its revenues nationwide (Chapter 12) ▲ How giving away his products has built a very profitable business for an Ohio accounting consultant (Chapter 17) ▲ How free teleseminars and webinars have helped a disaster recovery firm build recurring audiences and revenues (Chapter 19) ▲ The cost-effective Affiliate Program advertising strategies Buy.com uses to attract a worldwide sales force for its products (Chapter 22) ▲ The article syndication strategy that has helped a Christian stay-at-home mom to attract lots of profitable traffic for her blog (Chapter 16) ▲ The online video strategy that attracted great sales for Vermont Teddy Bear last Valentine’s Day (Chapter 18) ▲ How a casual “Tweet” landed an NYC yoga instructor in a BusinessWeek cover story (Chapter 13) ▲ And much more! This page intentionally left blank E-RICHES 2.0 next-generation marketing strategies for making millions online SCOTT C. FOX AMERICAN MANAGEMENT ASSOCIATION N E W YO R K ▲ SAN FRANCISCO AT L A N TA ▲ ▲ SHANGHAI BRUSSELS ▲ TO K YO ▲ ▲ CHICAGO TO R O N TO ▲ ▲ MEXICO CITY WA S H I N G T O N , D. C . Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel: 212-903-8316. Fax: 212-903-8083. E-mail: [email protected] Website: www.amacombooks.org/go/specialsales To view all AMACOM titles go to: www.amacombooks.org This publication is designed to provide accurate and authoritative informatio