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We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads...the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and 'going along with everyone else'. "Virus of the Mind" explains just how we are 'infected' by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.
E-Book Content
Praise for Virus of the Mind “Brodie is infectious, indeed, but his virus breeds truth. Those who ingest this book are at great risk of seeing how things really are.” — Douglas Rushkoff, the author of Media Virus! and Nothing Sacred
“This isn’t a book—it’s a mental adventure. Virus of the Mind stimulates, educates, and awakens you to what really happens to the things you see and hear. Buy it and study it.” — Jeffrey Gitomer, the author of The Sales Bible
“The true earmark of genius is taking a complex concept and making it simple (for people like me) to understand and, far more importantly, utilize. If the meme truly is fundamental to behavior (child imitates child, child imitates adult, world leader imitates world leader . . . ), then all of us need to spread memes with much greater intention— and care! Brodie’s humor makes this book a fun, absorbing, educational, and at times controversial read. Pick up this book, then give it to someone you love and you will spread a truly valuable Virus!” — Kevin Hogan, Psy.D., the co-author of Irresistible Attraction and author of The Psychology of Persuasion
“Virus of the Mind can do for memetics what Carl Sagan has done for astronomy and astrophysics with Cosmos.” — Elan Moritz, Ph.D., director of the Institute for Memetic Research
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Also by Richard Brodie Getting Past OK: A Straightforward Guide to Having a Fantastic Life ttt
Hay House Titles of Related Interest YOU CAN HEAL YOUR LIFE, the movie, starring Louise L. Hay & Friends (available as a 1-DVD program and an expanded 2-DVD set) Watch the trailer at: www.LouiseHayMovie.com the shift: the movie, starring Wayne W. Dyer (available as a 1-DVD program and an expanded 2-DVD set) Watch the trailer at: www.DyerMovie.com ttt ASK & IT IS GIVEN: Learning to Manifest the Law of Attraction, by Esther & Jerry Hicks THE BIOLOGY OF BELIEF: Unleashing the Power of Consciousness, Matter & Miracles, by Bruce H. Lipton, PhD DESTINY vs. FREE WILL: Why Things Happen the Way They Do, by David R. Hamilton, PhD FRACTAL TIME: The Secret of 2012 and a New World Age, by Gregg Braden POWER vs. FORCE: The Hidden Determinants of Human Behavior, by David R. Hawkins, MD, PhD STOP THE EXCUSES! How to Change Lifelong Self-Defeating Thinking Habits, by Dr Wayne W. Dyer
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OF THE The New Science of the Meme
Richard Brodie
Published and distributed in the United Kingdom by: Hay House UK Ltd, 292B Kensal Rd, London W10 5BE. Tel.: (44) 20 8962 1230; Fax: (44) 20 8962 1239. www.hayhouse.co.uk Published and distributed in the United States of America by: Hay House, Inc., PO Box 5100, Carlsbad, CA 92018-5100. Tel.: (1) 760 431 76