The Global Business Leader: Practical Advice For Success In A Transcultural Marketplace (insead Business Press)

THE GLOBAL BUSINESS LEADER Practical Advice for Success in a Transcultural Marketplace J. Frank Brown THE GLOBAL BUSINESS LEADER INSEAD Business Press Series David Fubini, Colin Price & Maurizio Zollo MERGERS Leadership, Performance and Corporate Health Manfred Kets de Vries, Konstantin Korotov & Elizabeth Florent-Treacy COACH AND COUCH The Psychology of Making Better Leaders James Teboul SERVICE IS FRONT STAGE Positioning Services for Value Advantage Jean-Claude Thoenig & Charles Waldman THE MARKING ENTERPRISE Business Success and Societal Embedding THE GLOBAL BUSINESS LEADER Practical Advice for Success in a Transcultural Marketplace J. Frank Brown © J. Frank Brown 2007 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2007 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN-13: 978-0-230-52215-2 ISBN-10: 0-230-52215-7 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 16 9 15 8 14 7 13 6 12 5 11 Printed and bound in China 4 10 3 09 2 08 1 07 This book is dedicated to the memory of my father, Joseph Brown, who showed me, by the way he lived his life each day, just the right measures of professionalism, compassion and good sense to be successful in life while maintaining a pretty good sense of values along the way. My only wish is that he could have been around to share some of the last 23 years. Dad, we would have had a blast! This page intentionally left blank ■ CONTENTS Acknowledgements ix Introduction xi PART I THOUGHTS ON LEADERSHIP 1 1 WHAT’S A TRANSCULTURAL LEADER ANYWAY? 3 HALLMARKS OF LEADERSHIP THE TRANSCULTURAL ANGLE 4 7 THE VALUE OF VALUES 11 VALUES IN A MULTICULTURAL ENVIRONMENT VALUES IN YOUR PERSONAL LIFE 12 14 2 PART II TECHNIQUES AND PRACTICES OF TRANSCULTURAL LEADERS 17