E-Book Overview
From computer nerd and Harvard drop-out to the world's richest business leader? That's the incredible path of Bill Gates. Business the Bill Gates Way tells his story, reveals the entrepreneurial brilliance that is the driving force behind Microsoft's awesome success, and discloses 10 key business secrets of the ultimate computer geek--and formidable businessman. Readers will learn about: Bill's early obsession with computers, his utter devotion to...software, his demanding management style, his incredible focus, how he anticipates market challenges and creates dominant brands, how he inspires loyalty and devotion from employees as well as customers, and much more. Business the Bill Gates Way is part of a new series that charts the rise of business superstars Gates, Jack Welch, Richard Branson, and Rupert Murdoch. The Business Way Series looks at their deals, schemes, and dreams, revealing how each planned his career, crushed his competitors, and ended up on top. It supplies both a valuable insight into the ingredients of success and a concise source of important lessons for the next generation of winners. Other "Business Way" books include: Business the Jack Welch Way (0-8144-7033-5) Business the Richard Branson Way (0-8144-7035-1) Business the Rupert Murdoch Way (0-8144-7034-3)
E-Book Content
BUSINESS
THE
10 SECRETS of the World’s Richest Business Leader DES DEARLOVE
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BIG SHOTS SECRETS OF THE WORLD’S MOST POWERFUL BUSINESS HEROES How do Bill Gates and Rupert Murdoch get to have it all? How do they get to control such awesome empires and amass such vast personal fortunes? How do Richard Branson and Jack Welch create such dominant international brands and inspire such loyalty and devotion from employees and consumers alike? Big Shots reveals the secrets, deals, schemes and dreams of the world’s fiercest business competitors. Each book entertainingly charts the rise and rise of a business great and takes a sideways look at how they planned their career, crushed their competitors and ended up as kings. Each book is at once an inspiring and engaging insight into the ingredients of success and a source of invaluable business lessons for the next generation of winners. BUSINESS THE RUPERT MURDOCH WAY: 10 secrets of the world’s greatest deal-maker 1 84112 002 2 BUSINESS THE RICHARD BRANSON WAY: 10 secrets of the world’s greatest brand-builder 1 84112 005 7 BUSINESS THE JACK WELCH WAY: 10 secrets of the world’s greatest turnaround king 1 84112 003 0 BUSINESS THE BILL GATES WAY: 10 secrets of the world’s richest business leader 1 84112 004 9
iii Copyright © Des Dearlove 1999 The right of Des Dearlove to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 First Published 1999 Capstone Publishing Limited Oxford Centre for Innovation Mill Street Oxford OX2 0JX United Kingdom http://www. capstone.co.uk All rights reserved. Except for the quotation of short passages for the purposes of crticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. British Library Cataloguing in Publication Data A CIP catalogue record for this book is available from the British Library ISBN 1–84112–004–9 This book is printed on acid-free paper Business The Bill Gates Way was written independently by the author, Des Dearlove. It has not been authorized by its subject.
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CONTENTS ACKNOWLEDGMENTS
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PREFACE
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NOTES
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THE LIFE AND TIMES OF BILL GATES THE GATES PHENOM