sport
In memory of Jenny
sport Social problems and issues
Frank Kew
m E I N E M A N N
OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO
Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1997 Reprinted 1998, 2000, 2001, 2003 Copyright 0 1997, Frank Kew. All rights reserved The right of Frank Kew to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W 1T 4LP Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publisher. Permissions may be sought directly from Elsevier’s Science and Technology Rights Department in Oxford, UK, phone: (+44)(0) 1865 843830; fax: (+44) (0) 1865 853333; e-mail:
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British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data A catalogue record for this book is available from the Library of Congress ISBN 0 7506 2892 7
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Contents Fore word Preface
vii
ix
Part One Sport as Social Practice and Social Institution 1 Sport: inside out Look at it this way Sport as a social practice Sport as a socal institution A delicate balancing act
1 5 5 8 11 14
2 Sports: change and development Characteristics of modern sports Changes to sports processes Changes to sport worlds Different sports, different problems A critical note
15 15 19 22 27 31
3 Sports in the marketplace Introduction Sport and capital Sponsorship The sponsorship-advertizing-media axis Globalization Some key questions
32 32 33 36 40 49 51
4 The corruption of sports practice Introduction Types of disassociation: contest problems Typical response to contest problems Types of disassociation: pre-contest problems The expl