The Complete Book Of Perfect Phrases For High-performing Sales Professionals

E-Book Overview

The Right Phrase for Every Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.

The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:

Lead Generation

  • Turn cold calls into profitable relationships
  • Expand your customer base
  • Write engaging letters and e-mails

Sales Calls

  • Get access to decision makers
  • Present your product in compelling language
  • Resist objections and stalling tactics

Customer Service

  • Develop a rapport with every client
  • Handle the most difficult of customers
  • Close every conversation on a positive note

    E-Book Content

    The Complete Book of Perfect Phrases for High-Performing Sales Professionals This page intentionally left blank The Complete Book of Perfect Phrases for High-Performing Sales Professionals William T. Brooks Robert Bacal New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-171358-0 MHID: 0-07-171358-1 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163609-4, MHID: 0-07-163609-9. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at [email protected] This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, futures/securities trading, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. —From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers McGraw-Hill books are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at [email protected] TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, d
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