Business To Business Electronic Commerce: Challenges And Solutions

E-Book Overview

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel – selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began – called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.

E-Book Content

Business to Business Electronic Commerce: Challenges and Solutions Merrill Warkentin Mississippi State University, USA Idea Group Publishing Information Science Publishing Hershey • London • Melbourne • Singapore • Beijing Acquisition Editor: Managing Editor: Development Editor: Copy Editor: Typesetter: Cover Design: Printed at: Mehdi Khosrowpour Jan Travers Michele Rossi Maria Boyer LeAnn Whitcomb Deb Andre Integrated Book Technology Published in the United States of America by Idea Group Publishing 1331 E. Chocolate Avenue Hershey PA 17033-1117 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.idea-group.com and in the United Kingdom by Idea Group Publishing 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 3313 Web site: http://www.eurospan.co.uk Copyright © 2002 by Idea Group Publishing. All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Library of Congress Cataloging-in-Publication Data Business to business electronic commerce : challenges and solutions / [edited by] Merrill Warkentin. p. cm. Includes bibliographical references and index. ISBN 1-930708-09-2 1. Electronic commerce. 2. Industrial procurement--Management--Computer networks. I. Warkentin, Merrill. HF5548.32 .B876 2001 658.8'4--dc21 2001024511 eISBN 1-59140-009-0 British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. NEW from Idea Group Publishing • • • • • • • • • • • • • • • • • • • • • • • • • • • Data Mining: A Heuristic Approach Hussein Aly Abbass, Ruhul Amin Sarker and Charles S. Newton/1-930708-25-4 Managing Information Technology in Small Business: Challenges and Solutions Stephen Burgess/ 1-930708-35-1 Managing Web Usage in the Workplace: A Social, Ethical and Legal Perspective Murugan Anandarajan and Claire Simmers/1-930708-18-1 Challenges of Information Technology Education in the 21st Century Eli Cohen/1-930708-34-3 Social Responsibility in the Information Age: Issues and Controversies Gurpreet Dhillon/1-930708-11-4 Database Integrity: Challenges and Solutions Jorge H. Doorn and Laura Rivero/ 1-930708-38-6 Managing Virtual Web Organizations in the 21st Century: Issues and Challenges Ulrich Franke/1-930708-24-6 Managing Business with Electronic Commerce: Issues and Trends Aryya Gangopadhyay/ 1-930708-12-2 Electronic Government: Design, Applications and Management Åke Grönlund/1-930708-19-X Knowledge Media in Healthcare: Opportunities and Challenges Rolf Grutter/ 1-930708-13-0 Internet Management Issues: A Global Perspective John D. Haynes/1-930708-21-1 Enterprise Resource Planning: Global Opportunities and Challenges Liaquat Hossain, Jon David Patrick and M.A. Rashid/1-930708-36-X The Design and Management of Effective Distance Learning Programs Richard Discenza, Caroline Howard, and Karen Schenk/1-930708-20-3 Multirate Systems: Design and Applications Gordana Jovanovic-Dolecek/1-930708-30-0 Managing I
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