E-Book Overview
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. * Strategies to build profitable businesses using streaming and rich media technologies; * Critical implications of streaming and digital media technologies on today's business; * Recommendations for evaluating, selecting and implementing the audio and video needs of your company; * Hard data on the financial aspects of streaming projects and the demographics of users; * Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.
E-Book Content
media MANUAL
visual effects for film and television
media MANUAL Series editor: Peter Ward 16 MM FILM CUTTING John Burder AUDIO TECHNIQUES FOR TELEVISION PRODUCTION Roger Laycock AUDIO FOR SINGLE CAMERA OPERATION Tony Grant BASIC BETACAM CAMERAWORK, Third Edition Peter Ward BASIC STUDIO DIRECTING Rod Fairweather BASIC TV TECHNOLOGY, Third Edition Robert L. Hartwig THE CONTINUITY SUPERVISOR, Fourth Edition Avril Rowlands CREATING SPECIAL EFFECTS FOR TV AND VIDEO, Third Edition Bernard Wilkie DIGITAL VIDEO CAMERAWORK Peter Ward EFFECTIVE TV PRODUCTION, Third Edition Gerald Millerson GRAMMAR OF THE EDIT Roy Thompson GRAMMAR OF THE SHOT Roy Thompson INTRODUCTION TO SNG AND ENG MICR