E-Book Overview
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
E-Book Content
Praise for They Ask, You Answer “I’m a marketing agency owner and read a lot of books about marketing and sales. They Ask, You Answer is the best thing I’ve read on the topics of content and inbound marketing. I’ve bought over 60 copies of this book over the past few months and have been sending them to clients and prospective customers simply because no one has done a better job than Marcus at explaining content and inbound marketing in a way that the average person can grasp. [They Ask, You Answer ] should be required reading for any modern CMO, marketing director, or VP of sales.” –Joe Sullivan, Founder, Gorilla 76 “I just wanted to pass along a huge thank you. I just finished reading your book They Ask, You Answer, and it has left me as inspired as I was 12 years ago when I started my company. I read it in less than a day, brainstormed our first 80 topics, and also wrote our first 1,400-word piece on top five problems the same day. This is such a great way to be seen as experts in our field and I can’t believe we didn’t think of it. We do a great job showing our expertise over the phone, but most people don’t call. This WILL change their impression of us without a phone call. Thank you again; you have no idea how much this means for our company, my employees, and their families.” –Greg Knighton, Owner, Beyond the Office Door “I rarely get ‘ga-ga’ over an author or a specific book (though I love to read and have my favorite authors). But after finishing They Ask, You Answer over the weekend, I felt compelled to connect with you. I started thinking about what impact this information could have on my own business and how I can bring it to other small businesses. As of right now, I typically offer straight-up copywriting and writing coaching to clients. But I just spent 90 minutes with my business coach, hashing out how I can pull your principles into what I do with clients.
(She bought your book, too, on my recommendation. We were literally paging through the book to ga