Deliberately Digital: Rewriting Enterprise Dna For Enduring Success

E-Book Overview

The digital revolution is changing virtually every aspect of the business world. However, most attempts at the digital transformation of enterprises fail – largely because of a lack of comprehensive and coherent strategy. This book takes lessons learned from the rise of the digital platform giants and explores how they can be adapted and effectively applied to established businesses, allowing them to compete within the new digital business paradigm. Offering a holistic perspective on the business and technology landscape, the book describes the megatrends, evolution and impact of digital technologies and business models. It brings together what for many is a disjointed set of business transformation imperatives, to provide a practical guide to digital success. Drawing on the authors’ decades of experience in supporting transformation and innovation, the book lays out a path to a progressive iteration of business change and value realization, balancing the perspectives of revolutionary transformation and change-enabling optimization.

E-Book Content

Future of Business and Finance Hubert Tardieu · David Daly · José Esteban-Lauzán · John Hall · George Miller Deliberately Digital Rewriting Enterprise DNA for Enduring Success Future of Business and Finance The Future of Business and Finance book series features professional works aimed at defining, describing and charting the future trends in these fields. The focus is mainly on strategic directions, technological advances, and challenges and solutions which will affect the way we do business tomorrow. We also encourage books which focus on the future of sustainability and governance. Mainly written by practitioners, consultants and academic thinkers, the books are intended to spark and inform further discussions and developments. More information about this series at http://www.springer.com/series/16360 Hubert Tardieu • David Daly José Esteban-Lauzán • John Hall • George Miller • Deliberately Digital Rewriting Enterprise DNA for Enduring Success 123 Hubert Tardieu Paris, France David Daly Nottingham, Nottinghamshire, UK José Esteban-Lauzán Madrid, Spain John Hall Warrington, Cheshire, UK George Miller West Wittering, West Sussex, UK ISSN 2662-2467 ISSN 2662-2475 (electronic) Future of Business and Finance ISBN 978-3-030-37954-4 ISBN 978-3-030-37955-1 (eBook) https://doi.org/10.1007/978-3-030-37955-1 © Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Disclaimer: Throughout this book we use many industrial, societal, and personal examples to illustrate and emphasize the
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