Selling Your Value Proposition: How To Transform Your Business Into A Selling Organization [EPUB]
E-Book Overview
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
E-Book Information
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Year: 3 May 2017
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Edition: Original retail
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Pages: 230
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Language: English
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Topic: 4
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Identifier: 0749479914, 978-0749479916
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Asin: B072HJ5RP7
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Commentary: "A critically important survival manual for a digital, disruptive age, in which your value proposition must continually evolve to keep up with connected customers." (Dave Gray, Founder of XPLANE and author of The Connected Company)
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Color: 1
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Cleaned: 1
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Paginated: 1
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Org File Size: 2,400,792
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Extension: epub
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Tags:
Business Communication