Selling Your Value Proposition: How To Transform Your Business Into A Selling Organization [EPUB]

Preparing link to download Please wait... Attached file not found

E-Book Overview

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

---

E-Book Information

• Year: 3 May 2017

• Edition: Original retail

• Pages: 230

• Language: English

• Topic: 4

• Identifier: 0749479914, 978-0749479916

• Asin: B072HJ5RP7

• Commentary: "A critically important survival manual for a digital, disruptive age, in which your value proposition must continually evolve to keep up with connected customers." (Dave Gray, Founder of XPLANE and author of The Connected Company)

• Color: 1

• Cleaned: 1

• Paginated: 1

• Org File Size: 2,400,792

• Extension: epub

• Tags: Business Communication