Managing Diversity, Innovation, And Infrastructure In Digital Business

E-Book Overview

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

E-Book Content

Managing Diversity, Innovation, and Infrastructure in Digital Business Nilanjan Ray Adamas University, India A volume in the Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series Published in the United States of America by IGI Global Business Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA, USA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.igi-global.com Copyright © 2019 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Names: Ray, Nilanjan, 1984- editor. Title: Managing diversity, innovation, and infrastructure in digital business / Nilanjan Ray, editor. Description: Hershey, PA : Business Science Reference, [2019] Identifiers: LCCN 2017061444| ISBN 9781522559931 (hardcover) | ISBN 9781522559948 (ebook) Subjects: LCSH: Information technology--Economic aspects. | Information technology--Social aspects. Classification: LCC HC79.I55 .M359 2019 | DDC 658--dc23 LC record available at https://lccn. loc.gov/2017061444 This book is published in the IGI Global book series Advances in Human Resources Management and Organizational Development (AHRMOD) (ISSN: 2327-3372; eISSN: 2327-3380) British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher. For electronic access to this publication, please contact: [email protected] Advances in Human Resources Management and Organizational Development (AHRMOD) Book Series ISSN:2327-3372 EISSN:2327-3380 Editor-in-Chief: Patricia Ordóñez de Pablos, Universidad de Oviedo, Spain Mission A solid foundation is essential to the development and success of any organization and can be accomplished through the effective and careful management of an organization’s human capital. Research in human resources management and organizational development is necessary in providing business leaders with the tools and methodologies which will assist in the development and maintenance of their organizational structure. The Advances in Human Resources Man
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